TENGA in Popular Culture
There aren’t many brands that can lay claim to be known by over 80% of men (this figure is over 90% in the 20–30 age group), but this is exactly how popular TENGA is in Japan. The message of making sexuality something anyone can enjoy has indeed garnered widespread agreement. TENGA has led the change in social conversations around sexuality and is now a common name brought up not just by the media, but by celebrities and influencers, as well as fans across the country.
Celebrity Collaborations
If you’ve been a long time fan of ours then you’ll know that TENGA has collaborated with a number of iconic brands over the years which include RIPNDIP and Keith Haring. We have also recently been featured on the Netflix documentary Risque Business.
However, what you might not know is that last year (2023) saw another iconic collaboration with the iroha brand partnering with model, designer and actress Kiko Mizuhara to develop a number of pleasure products, based on the model’s love of nature and the ocean. The model who has graced the covers of numerous magazines not only in Japan but also in Asia and Europe such as Vogue, GQ and Harper’s Bazaar, is part of a longer-term strategy that will see the iroha brand take a more holistic look into wellness overall, and not just sexual wellness.
University Takeovers
UNIsex & UNIversal — The TENGA UNI is the next-generation pleasure product that is breaking the barriers of sexuality. This revolutionary universal pleasure product is not only gender neutral, but also reversible and can be enjoyed for solo or partnered play for both penile and clitoral stimulation.
Did you know that TENGA is giving away free TENGA UNIs to university events and gatherings around the world? The ‘TENGA UNI University Tour’ is aiming to highlight the importance of pleasure for all through a range of sponsorship activities and help remove the stigma around pleasure, whatever your gender! If you know any universities that might be interested, send them this link NOW!
Making sexuality something everyone can enjoy!
TENGA continues to make significant strides into popular culture and is firmly on its way to achieve its mission of making sexuality something everyone can enjoy. Indeed, as of February 2023, TENGA is sold in over 70 countries, and has shipped over 140 million units of products worldwide.
The brand has now expanded to cover not just all facets of sexual wellness but has changed the way in which people can interact and purchase from the brand. With TENGA available in over 23,500 locations in Japan as well as mainstream retailers like Lovehoney, Amazon, ebay and its own ecommerce shop, it would be fair to say that this Japanese pleasure brand continues to have a huge relevance and influence in today’s society.
How did you first hear of TENGA? Let us know when you brought your first TENGA product and what it was!
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