Trends to Look Out For in 2024
As the world looks forward to 2024 with great hope and a renewed positivity, what sexual wellness trends did we see during 2023 and what do we expect in 2024?
Better Designs and Sensations
In 2023, TENGA’s goal to ‘bring sexuality to the mainstream for all to enjoy’ was met with a greater acceptance and positive attitude towards men’s products, both inside and outside of the industry, which has led to greater investment in the sexual wellness market and the launch of some notable high-end pleasure products.
TENGA launched the TENGA FLIP ZERO ELECTRONIC VIBROTATION and TENGA VACUUM GYRO ROLLER, which are high-end optional attachments that take stimulation of TENGA prodocts one-step further. The end of the year saw the latest addition to the hugely popular TENGA FLIP ZERO Series: the TENGA FLIP ZERO GRAVITY EV (Electronic Vibration). A combination of super-strong vibrations and smooth strokes take the user to a whole new dimension in pleasure.
It is clear that we are seeing a growing wave of better-design led pleasure toys for men, with better aesthetics as well as increased stimulation and sensations for the user. With TENGA leading the charge, what will be the next big launch from the Japanese pleasure brand?
A More Ethical Sex Life
As more consumers look to make their sex life and masturbation routine more sustainable and ethical, there has been a greater demand for reusable products, especially in western countries like the US and UK. To this point, TENGA launched the reusable FLIP and SPINNER Series which have become very popular amongst fans and newcomers alike. Despite the popularity in the Asian markets of the disposable items like the CUPs and the EGGs, brands including TENGA will have no choice but to look at ways that they can become more sustainable.
Partnered Pleasure
Using sex toys does not always have to be a solo experience, and it is a great way for couples to add excitement and variety to their sex life as well as help communicate their desires. As an increasing number of couples choose to introduce sex toys into their relationship, there has been a rapid increase in the rise of couple’s toys like the TENGA SVR+ (Smart Vibe Ring) which is placed on the shaft during partnered play. Pleasure items such as these can provide a shared orgasm which isn’t always the case through penetrative sex alone.
As couples seek deeper moments of partnered pleasure, the use of couples toys which can be enjoyed together will only increase. Predicting what the future might hold can often make the writer look silly, but what no one can argue with is that the sexual wellness industry will continue to grow, which is great news for fans of pleasure toys.
I hope everyone had a Happy New Year as we look forward to share more sex related news with you in 2024!
-I
